Blog

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

15 May 2023

GA4: What You Need to Know if You Track Your Analytics

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... How To Set A Budget For Paid Ads

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22 September 2023

How To Set A Budget For Paid Ads

Have you ever wondered how to set a budget for paid ads? With our expert guide you can find out everything you need to know about setting a budget for your ads and how you can strategise to get the most out of your ad campaigns.

Find out how to set a budget for your ads with Blaze Media.

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18 September 2023

15 Benefits of Google Ads

It’s hard to imagine a world without Google in it. Well maybe if you were born in the 50’s you can remember just fine but you get what we mean. Google has become such an embedded word within modern-day vocabulary. Every time you search for something on the internet, Google is there waiting to give 15 Benefits of Google Ads

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11 September 2023

12 Benefits of Social Media Marketing

Find out why social media marketing is so important for many businesses and how it can help you increase your brand awareness, engagement and lead generation.

With these 12 benefits of social media marketing, you can understand why so many companies invest so much time and effort into creating engaging social media content.

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4 September 2023

The Benefits of Blogging for your Business

Blogging used to be seen as a way of posting personally written content online, more like a digital diary. But as time went on businesses started to see the value in setting up a blog on their site and publishing consistently. Blogging can be part of strengthening an SEO strategy and the overall digital marketing The Benefits of Blogging for your Business

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1 September 2023

Why You Should Be Using Email Marketing in 2024

Check out our guide to why you should be using email marketing to build strong relationships with your customers and drive more engaged traffic to your website.

With the Blaze Media guide you can drive more traffic and more sales to your website with highly targeted email marketing campaigns that resonate with your ideal audience.

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28 August 2023

Benefits of Digital Marketing for Your Business

In today’s digital age, having a strong online presence is crucial for reaching a wider audience and staying competitive.  Digital marketing offers various channels and tactics to connect with potential customers, regardless of the business size or industry.  It has benefits for businesses that other marketing can’t provide which gives it a massive advantage. That Benefits of Digital Marketing for Your Business

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21 August 2023

5 Tips for Small Business PPC Management

If you run a small business then you’ll be constantly looking for new avenues to increase your revenue. Running PPC campaigns is a way that you can achieve this. They can help you take advantage of online search queries and get in front of potential customers. No, it’s not some sort of dark web wizardry. 5 Tips for Small Business PPC Management

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16 August 2023

Why is my direct traffic in GA4 so high?

Understand why the direct traffic in your GA4 report is so high and what are the steps you can take to reduce the impact of stray GA4 direct traffic.

Follow the Blaze Media guide to understand GA4 direct traffic and how you can implement a few small changes to minimise the impact of direct traffic on your analytics reports.

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14 August 2023

9 Web Design Trends for 2023

Web design is a very sought after skill and it’s clear to see why. Having a website that can represent your brand in the right way is worth its weight in gold. A website is like a digital storefront in today’s era. Imagine having a physical storefront that looks old and decrepit, no one would 9 Web Design Trends for 2023

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7 August 2023

What is Google Gemini?

AI seems to be the hottest topic out there at the moment. You can’t help but hear new reports about its advancements every other week.  Some people seem to fear it completely, while others are embracing it like a long lost sibling.   Huge tech companies are starting to design their own platforms in a hope What is Google Gemini?

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7 August 2023

How to Blog Consistently

Blogging has been around since the early 90s and it still remains an important part of your SEO strategy and overall marketing effort. The difference between back then and now is that there are millions more pieces of content being viewed and shared in today’s world. That means that it’s never been more difficult to How to Blog Consistently

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Within a couple of weeks of working together they had transitioned themselves and their content ideas as if they and had known us for years. Their design team have really brought our image to light. Really great team and more importantly a very good bunch of honest, caring people!”

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This is very helpful information that we will be able to apply moving forward.”

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