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Every person who represents your business, in any way, must embody your brand and respect the guidelines that come with it – as well as understanding that it builds brand recognition which can be the difference between a stack of sales or no sales at all.

Get ready for a blog post filled with acronyms! Pay Per Click (PPC) advertising is one of the best ways to quickly make your website visible to your target audience. When you search something on Google (other search engines are available!), the first few results you see on the Search Engine Results Page (SERP) will … How much does PPC cost in the UK?

Coming up with a killer product, service, or deal that people will love can be hard enough without even considering that you’ve then got to tell people about said product or deal. This is where social media marketing services come in to make your job easier. Every social media platform can be seen as an … How to Run a Successful Social Media Campaign

WordPress… if you’re in the marketing industry then no doubt you already know all about it. But what about those of you who aren’t? Maybe you’re preparing to start your own small business, maybe you want to take your current ecommerce site to the next level, either way you should be aware of the absolute … Why WordPress is so Popular for Liverpool Businesses

So, local SEO. Where to start? Well, it’s probably best to clear up one of the most complex terms out there for people who don’t know a lot about marketing: SEO. If you don’t already know what SEO is, check out our SEO services page to fill yourself in and then come back here to … Why UK Businesses Are Focusing on Local SEO

If you’re wondering how to calculate your PPC budget, then there are a few things you need to consider and some tasks to undertake before you even begin considering how much to spend. Any form of advertising can be seen as a gamble, and you want to do all you can to reduce the risk … How To Calculate Your PPC Budget

Before you even think about how you can optimise your Facebook Ads, you need to understand the power that the platform holds. Facebook advertising is one of the most effective ways to market your business in order to raise brand awareness, increase your revenue and create an army of loyal followers With over 3 million … How To Optimise Your Facebook Ads

First, we highlighted the best Instagram accounts in Crosby and Waterloo, then we travelled down the road and brought you The Top Ten Instagram accounts in Bootle. Well, now’s the time to move south a little bit further and showcase some of the best Instagram accounts in West Derby! Independent businesses in Liverpool City Centre … The Best Independent Businesses In West Derby On Instagram

The short answer: very. A 2020 study has shown that 88% of marketers claim that video gives them a positive return on investment. This is a sharp contrast to just 33% in 2015! This alone could be enough to convince you to include some form of video content in your marketing strategy. However, the type … HOW IMPORTANT IS VIDEO CONTENT IN MARKETING?

CHANGE YOUR MINDSET TO MENTOR: Don’t come at your content marketing from a position of selling. Come at it from a position of adding extra value. What insights or advice can you offer your audience that can improve their lives, either personally or professionally.

Selling products and services online is no new thing, and if you’re one of the many who are considering growing your ecommerce store then there has never been so much choice in terms of platforms to use. Out of all of them, the one that has seen the biggest growth recently is Shopify. THE RISE … Shopify – Making Ecommerce Easy