Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.
A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... How Can I Track Website Phone Calls Through Google Analytics?
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2 August 2022
If taking phone calls from customers is important for your business, then you’ll want to make sure that you’re logging as much data as you can on every phone call that you receive. This includes where they come from, how long they last, and whether or not they convert. With this data, you will find … How Can I Track Website Phone Calls Through Google Analytics?
21 June 2022
Google Analytics is a key web analytics service for website and app traffic. If you want to see accurate and detailed information on your organic, paid, and direct traffic, then you’ll need to make sure your site is linked to Google Analytics. And, importantly, it’s free! That means that it’s not just there to help … Google Analytics 4 Replaces Universal Analytics
26 October 2021
Unless you’re one of the very few people in the World who are completely and utterly content with your business’ current performance, then you should be actively looking for ways that you can improve! One of the ways that you can continually grow is by making changes to your marketing tools as part of your … How to A/B Test in Google Ads
25 August 2021
So you’re thinking about PPC but need to know how to get the most bang for your buck? Check out our guide to increasing PPC conversions and how to get the most out of your advertising budget.
Follow these simple steps to keep your message clear, provide more value and drive more conversions from your PPC ad strategy.
11 August 2021
Get ready for a blog post filled with acronyms! Pay Per Click (PPC) advertising is one of the best ways to quickly make your website visible to your target audience. When you search something on Google (other search engines are available!), the first few results you see on the Search Engine Results Page (SERP) will … How much does PPC cost in the UK?
9 June 2021
If you’re wondering how to calculate your PPC budget, then there are a few things you need to consider and some tasks to undertake before you even begin considering how much to spend. Any form of advertising can be seen as a gamble, and you want to do all you can to reduce the risk … How To Calculate Your PPC Budget
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