Google Ads Articles

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

15 May 2023

GA4: What You Need to Know if You Track Your Analytics

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... How Can I Track Website Phone Calls Through Google Analytics?

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2 August 2022

How Can I Track Website Phone Calls Through Google Analytics?

If taking phone calls from customers is really important for your business, then you’ll want to make sure that you’re logging as much data as you can on every phone call that you receive. This includes where they come from, how long they last, and whether or not they convert. Without this data, you will How Can I Track Website Phone Calls Through Google Analytics?

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21 June 2022

Google Analytics 4 Replaces Universal Analytics

Google Analytics is a key web analytics service for website and app traffic. If you want to see accurate and detailed information on your organic, paid, and direct traffic, then you’ll need to make sure your site is linked to Google Analytics. And, importantly, it’s free! That means that it’s not just there to help Google Analytics 4 Replaces Universal Analytics

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27 January 2022

Useful Plugins to Check That Your Tracking Pixel is Installed and Working

At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to! Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having Useful Plugins to Check That Your Tracking Pixel is Installed and Working

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26 October 2021

How to A/B Test in Google Ads

Unless you’re one of the very few people in the World who are completely and utterly content with your business’ current performance, then you should be actively looking for ways that you can improve! One of the ways that you can continually grow is by making changes to your marketing tools as part of your How to A/B Test in Google Ads

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25 August 2021

How to Increase PPC Conversions

So you’re thinking about PPC but need to know how to get the most bang for your buck? Check out our guide to increasing PPC conversions and how to get the most out of your advertising budget.

Follow these simple steps to keep your message clear, provide more value and drive more conversions from your PPC ad strategy.

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11 August 2021

How much does PPC cost in the UK?

Get ready for a blog post filled with acronyms! Pay Per Click (PPC) advertising is one of the best ways to quickly make your website visible to your target audience. When you search something on Google (other search engines are available!), the first few results you see on the Search Engine Results Page (SERP) will How much does PPC cost in the UK?

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9 June 2021

How To Calculate Your PPC Budget

If you’re wondering how to calculate your PPC budget, then there are a few things you need to consider and some tasks to undertake before you even begin considering how much to spend. Any form of advertising can be seen as a gamble, and you want to do all you can to reduce the risk How To Calculate Your PPC Budget

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