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AI seems to be the hottest topic out there at the moment. You can’t help but hear new reports about its advancements every other week.  Some people seem to fear it completely, while others are embracing it like a long lost sibling.   Huge tech companies are starting to design their own platforms in a hope … What is Google Gemini?

It’s not only Zuckerberg and Musk who can take your online data and inundate you with a barrage of advertising. Microsoft has their part to play also. Welcome to the world of Microsoft’s UET Insights. UET Insights empowers businesses with a wealth of information about potential customers. In this article we will take a look … The Power of Microsoft’s UET Insights

Those whizz kids at Google are always cooking up something which is why we’re not surprised that they‘ve updated Google Merchant Centre. Google Merchant Centre Next (catchy name eh?!) is an exciting development in the world of e-commerce and online retailing. It’s like the cooler, more sophisticated cousin of the original. As the successor to … What is Google Merchant Centre Next?

Voice search queries on the internet have been growing over the past few years. With the introduction of smart speakers like Amazon’s Alexa and Samsung’s Bixby, it’s not by chance that voice search is on the rise. Smartphones have also had a huge part to play as most have their own built-in voice assistant. We … The Future of Voice Search

If taking phone calls from customers is important for your business, then you’ll want to make sure that you’re logging as much data as you can on every phone call that you receive. This includes where they come from, how long they last, and whether or not they convert. With this data, you will find … How Can I Track Website Phone Calls Through Google Analytics?

Google Analytics is a key web analytics service for website and app traffic. If you want to see accurate and detailed information on your organic, paid, and direct traffic, then you’ll need to make sure your site is linked to Google Analytics. And, importantly, it’s free! That means that it’s not just there to help … Google Analytics 4 Replaces Universal Analytics

At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to! Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having … Useful Plugins to Check That Your Tracking Pixel is Installed and Working

Unless you’re one of the very few people in the World who are completely and utterly content with your business’ current performance, then you should be actively looking for ways that you can improve! One of the ways that you can continually grow is by making changes to your marketing tools as part of your … How to A/B Test in Google Ads

So you’re thinking about PPC but need to know how to get the most bang for your buck? Check out our guide to increasing PPC conversions and how to get the most out of your advertising budget.

Follow these simple steps to keep your message clear, provide more value and drive more conversions from your PPC ad strategy.

Get ready for a blog post filled with acronyms! Pay Per Click (PPC) advertising is one of the best ways to quickly make your website visible to your target audience. When you search something on Google (other search engines are available!), the first few results you see on the Search Engine Results Page (SERP) will … How much does PPC cost in the UK?

If you’re wondering how to calculate your PPC budget, then there are a few things you need to consider and some tasks to undertake before you even begin considering how much to spend. Any form of advertising can be seen as a gamble, and you want to do all you can to reduce the risk … How To Calculate Your PPC Budget