Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.
15 May 2023
Google has released their fourth version of Google Analytics which is called Google Analytics 4. Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... Google Analytics 4 Replaces Universal Analytics
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21 June 2022
Google Analytics is a key web analytics service for website and app traffic. If you want to see accurate and detailed information on your organic, paid, and direct traffic, then you’ll need to make sure your site is linked to Google Analytics. And, importantly, it’s free! That means that it’s not just there to help … Google Analytics 4 Replaces Universal Analytics
27 January 2022
At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to! Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having … Useful Plugins to Check That Your Tracking Pixel is Installed and Working
26 October 2021
Unless you’re one of the very few people in the World who are completely and utterly content with your business’ current performance, then you should be actively looking for ways that you can improve! One of the ways that you can continually grow is by making changes to your marketing tools as part of your … How to A/B Test in Google Ads
21 September 2021
How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.
Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.
25 August 2021
So you’re thinking about PPC but need to know how to get the most bang for your buck? Check out our guide to increasing PPC conversions and how to get the most out of your advertising budget.
Follow these simple steps to keep your message clear, provide more value and drive more conversions from your PPC ad strategy.
11 August 2021
Get ready for a blog post filled with acronyms! Pay Per Click (PPC) advertising is one of the best ways to quickly make your website visible to your target audience. When you search something on Google (other search engines are available!), the first few results you see on the Search Engine Results Page (SERP) will … How much does PPC cost in the UK?
9 June 2021
If you’re wondering how to calculate your PPC budget, then there are a few things you need to consider and some tasks to undertake before you even begin considering how much to spend. Any form of advertising can be seen as a gamble, and you want to do all you can to reduce the risk … How To Calculate Your PPC Budget
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Within a couple of weeks of working together they had transitioned themselves and their content ideas as if they and had known us for years. Their design team have really brought our image to light. Really great team and more importantly a very good bunch of honest, caring people!”
“Thank you for the very informative and well-structured SEO and website overview.
This is very helpful information that we will be able to apply moving forward.”
“Blaze media are really on the ball with every campaign that we run and are extremely approachable with any queries we may have. We have experienced great return from the work that they implemented and are looking forward to seeing what more we can achieve!”
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