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The World Cup has officially arrived, which means the pubs are full, the flags are up, and England is full of nans wandering around with St George’s Cross facepaint on. There is something magical in the air when the World Cup comes back around every 4 years, and this year, it’s bigger and better than … How to Market Your Business During the World Cup 2026 (Without Being an Official Sponsor)

We see it all the time online: businesses and content writers all asking the same question: why isn’t my content ranking despite being well-written? Look, back in the day when Google was first getting to grips with the way it evaluates quality content, well-written content could definitely get a decent amount of attention, but in … Understanding SEO Principles: What is E-E-A-T?

Anyone with siblings or children under 16 has likely just started their week with a piercing headache after the news that Prime Minister Keir Starmer has announced a ban on social media for all those under 16, which was announced on June 15th 2026. The news follows international discourse surrounding the best way to keep … The UK’s Under-16 Social Media Ban: Everything You Need to Know

In 2026, if you aren’t using AI in some shape or form for marketing, you’re doing yourself a disservice. We get it, there’s a lot of discourse around the use of AI, and we have seen enough of it first-hand at Blaze in our office alone. But there’s no denying that AI is a fantastic … AI Marketing Tools: How to Leverage Technology Without Losing the Human Touch

The 2026 Met Gala took place Monday night, which means that most of the Blaze office were in our PJs, snack in hand, ready to judge the outfits of people massively richer and more fashionable than us. This year’s theme was ‘Fashion is Art’, which left plenty of room for interpretation, which, let’s face it, … How eBay Turned The Met Gala Into a Three-Year Marketing Masterclass

There’s nothing like summer in the city. The grass is back on the L1 steps, there’s just that right balance of sunshine and wind from the docks, and Matthew Street is packed like a clown car with day drinkers. What says summer more than that? If you live in Liverpool or the surrounding areas, you’re … Unmissable Events Coming to Liverpool This Summer

If you’re a business in 2026 and you don’t already have an Instagram account, do us a favour: call the Blaze Media office so that we can give you a very stern telling off.  In the age of social media, we have dogs and literal eggs (we’re being serious) with Instagram accounts, so your business … How to Use Instagram to Boost Your Business in 2026

Web design is a very sought-after skill, and it’s clear to see why. Having a website that can represent your brand in the right way is worth its weight in gold. A website is like a digital storefront in today’s era. Imagine having a physical storefront that looks old and decrepit; no one would visit … Web Design Trends for 2026

Over the past few years, the Baltic Triangle has grown from a derelict industrial area to an amazing creative hub, home to hundreds of businesses. With new event spaces, eateries and shops joining the Baltic every year, at Blaze we feel spoilt for choice every time we step outside our lovely office, knowing we are … The Baltic’s Hidden Gems 2026

If you’ve ever had the pleasure (or displeasure if you’re a developer) of speaking to an SEO manager, you may have heard the acronym ‘AEO’ over the last couple of years. There’s been a clear split in the world of SEO, with some SEO managers getting ready to retrain in PPC, while others have embraced … AEO Vs. SEO in 2026: How Search is Changing Forever

Pay-per-click advertising is one of the fastest ways to get your business in front of people who are actively searching for your products or services. But PPC has changed, and at Blaze, we make it our duty to keep up with these changes.  In 2026, running successful paid search campaigns is not just about choosing … 12 Best PPC Tools Paid Media Experts Actually Use in 2026