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Goth Christmas is almost upon us, which means that people are decorating their houses with spiderwebs, carving pumpkins, and running their electricity bills up with novelty lighting. While the general public prepares for parties, businesses should be busy brewing up a Halloween marketing strategy. Whether you plan to slash prices or run spooktacular campaigns, if … Frightfully Good Marketing Ideas for Halloween 2025

We know just how difficult growing your business can be in 2025. With so many businesses to compete with, making your business a success can often feel like an uphill battle. The reality is that you can have the best business model in the world, but without a solid digital marketing strategy, your business won’t … 20 Expert Digital Marketing Tips to Grow Your Business in 2025

In 2025, picking the best digital marketing strategy for your business might feel like an impossible task, but having a digital marketing strategy in place can have a lot of benefits for your business, so it’s well worth doing. As a leading creative agency in Liverpool, Blaze Media makes it our mission to keep up … Why User-Generated Content Should Be Part of Your Digital Marketing Strategy in 2025

If you are a business owner or have the pleasure of working in the wonderful world of marketing, something that you have probably heard whispers of is Google indexing public content.  Though there’s been a lot of talk about it, at Blaze, we’ve noticed that not a lot of people really know what it means.  … Google Is Indexing Social Media Posts: What This Means for Your Brand in 2025

The VMAs are preparing to kick off this weekend (September 7th), with Lady Gaga, Taylor Swift, and other major performers expected to take home awards and make waves on the red carpet.  Though we all like to pretend we’re not interested in major events such as the VMAs, The Met Gala and the Golden Globes, … Turning the VMAs 2025 into a Marketing Opportunity for UK Businesses

Artificial intelligence (AI) tools have come a long way in a short amount of time. What used to sound like science fiction – software that can “think” and act independently – is now something even one-man bands working in their garages can use daily. This rapid advancement in AI technology has opened up new possibilities … How AI Agents Can Help Your Business Run More Smoothly

The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know. AI overviews have undoubtedly … Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

If you feel like your Meta ads aren’t performing well, with low click-throughs, poor conversions, or rising costs, it’s easy to blame the usual suspects: your audience, your offer, and maybe even your budget. But more often than not, the real issue lies in your creatives. Meta is a visual-first platform. It thrives on content … The Importance of Creative Testing on Meta

If you’re a business trying to beat the odds and thrive in Liverpool, you’ll know more than anyone that you have some fierce competition.  Liverpool is home to a variety of amazing businesses. At Blaze Media, we are lucky enough to have worked alongside some of the city’s greatest successes… or they’re lucky enough to … 5 Essential Local SEO Tips for Liverpool Businesses

Unless you have spent the last year on a deserted island far away from any sort of media or access to the internet, you have definitely, maybe (yeah, there’s going to be a lot of this, so best to just roll with it), seen the announcement of the Oasis Reunion Tour. Unless the brothers get … The Oasis Reunion Tour Is a Masterclass in Music Marketing

AI for SEO is no longer just the future: it’s happening now, and if you’re not paying attention, you’re already behind. AI overviews appeared in over 13% of overall searches across Google in March, a huge increase of 72% since January, which marks a significant change in how people are interacting with sites and finding … How AI Search Updates are Impacting SEO Strategy in 2025