Blog

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

15 May 2023

GA4: What You Need to Know if You Track Your Analytics

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... Why UK Businesses Are Focusing on Local SEO

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21 July 2021

Why UK Businesses Are Focusing on Local SEO

So, local SEO. Where to start? Well, it’s probably best to clear up one of the most complex terms out there for people who don’t know a lot about marketing: SEO. If you don’t already know what SEO is, check out our SEO services page to fill yourself in and then come back here to Why UK Businesses Are Focusing on Local SEO

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9 June 2021

How To Calculate Your PPC Budget

If you’re wondering how to calculate your PPC budget, then there are a few things you need to consider and some tasks to undertake before you even begin considering how much to spend. Any form of advertising can be seen as a gamble, and you want to do all you can to reduce the risk How To Calculate Your PPC Budget

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25 May 2021

How To Optimise Your Facebook Ads

Before you even think about how you can optimise your Facebook Ads, you need to understand the power that the platform holds. Facebook advertising is one of the most effective ways to market your business in order to raise brand awareness, increase your revenue and create an army of loyal followers With over 3 million How To Optimise Your Facebook Ads

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4 May 2021

From Bricks to Clicks, The Benefits of Shopify for Liverpool Businesses

Find out why Shopify is one of the best platforms to grow your ecommerce business and how in just a few clicks you can have your store up and running selling products to those customers we know will love them.

See how we can help you build an online presence and start selling to targeted relevant customers without technical coding knowledge.

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26 March 2021

The Best Independent Businesses In West Derby On Instagram

First, we highlighted the best Instagram accounts in Crosby and Waterloo, then we travelled down the road and brought you The Top Ten Instagram accounts in Bootle. Well, now’s the time to move south a little bit further and showcase some of the best Instagram accounts in West Derby! Independent businesses in Liverpool City Centre The Best Independent Businesses In West Derby On Instagram

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24 November 2020

HOW IMPORTANT IS VIDEO CONTENT IN MARKETING?

The short answer: very. A 2020 study has shown that 88% of marketers claim that video gives them a positive return on investment. This is a sharp contrast to just 33% in 2015! This alone could be enough to convince you to include some form of video content in your marketing strategy. However, the type HOW IMPORTANT IS VIDEO CONTENT IN MARKETING?

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4 September 2020

Be Real, Be Relatable And Be Consistent – Writing With Authenticity!

CHANGE YOUR MINDSET TO MENTOR: Don’t come at your content marketing from a position of selling. Come at it from a position of adding extra value. What insights or advice can you offer your audience that can improve their lives, either personally or professionally.

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12 August 2020

Shopify – Making Ecommerce Easy

Selling products and services online is no new thing, and if you’re one of the many who are considering growing your ecommerce store then there has never been so much choice in terms of platforms to use. Out of all of them, the one that has seen the biggest growth recently is Shopify. THE RISE Shopify – Making Ecommerce Easy

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10 August 2020

Positive Effects Of Negative Keywords

Negative keywords can often be one of the biggest answers to avoiding wasted costs on a Google Ads campaign.  In this blog post we will be exploring exactly what is a negative keyword, how to implement them into your Google Ads campaigns and some top tips on how to find them. WHAT IS A NEGATIVE Positive Effects Of Negative Keywords

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