Blog

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... Best Practices for Meta Descriptions

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13 September 2022

Best Practices for Meta Descriptions

Our SEO team has put together another blog to help you get the best performance out of your SEO efforts! This is building on from a previous post that we wrote about meta descriptions, and we’re going to give you some advice on precisely how you should craft your meta descriptions for the best results Best Practices for Meta Descriptions

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6 September 2022

What Link Building Techniques Are Best?

Off-page SEO is notorious for being one of the more difficult areas of Search Engine Optimisation. This is largely because it seems like a lot of it is out of your hands, but is that really the case? While it’s true that you don’t have much control over how many people link to your site, What Link Building Techniques Are Best?

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30 August 2022

SEO Audits – What They Are, Their Importance, and How to Do Them

Whether you have just signed a new SEO client or you are finally choosing to invest in your own website’s SEO (good choice!), a thorough SEO audit should be your first port of call. And if you hire an SEO agency like ourselves, it will be the very first thing that they perform. Unfortunately, this SEO Audits – What They Are, Their Importance, and How to Do Them

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22 August 2022

What Does Google’s Helpful Content Update Mean for SEO?

Google, master of the universe, has announced that a new update is in the works that will have an effect on how SEO works. This is nothing new. The people at Google love refining their algorithm so that their search engine offers the best service possible for its users. But exactly how will this update What Does Google’s Helpful Content Update Mean for SEO?

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9 August 2022

SEO and CRO

Acronyms. Marketers love them! CPA, BR, B2B… the list goes on. But the two that we’re going to discuss today are SEO and CRO. SEO (search engine optimisation) involves making your site visible on search engines. This basically means getting you as close to the top of Google as possible for relevant search queries. CRO SEO and CRO

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2 August 2022

How Can I Track Website Phone Calls Through Google Analytics?

If taking phone calls from customers is important for your business, then you’ll want to make sure that you’re logging as much data as you can on every phone call that you receive. This includes where they come from, how long they last, and whether or not they convert. With this data, you will find How Can I Track Website Phone Calls Through Google Analytics?

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26 July 2022

Local Citations and Their Importance for SEO

Citations in 2022 are different to citations in the 90s. Well, they’re different and the same. If you were a business operating in the 90s or earlier, being in the phone book or any other local directory was likely really important for your business. It made you visible to potential customers who wanted a service Local Citations and Their Importance for SEO

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11 July 2022

TikTok Attribution Window Changes

Attribution can be one of the biggest headaches, stresses, and causes of arguments for many marketers and business owners out there today. Where are your sales coming from? How did those customers get there? Are you wasting money on ad spend or not spending enough? These are all important questions for any business, and they TikTok Attribution Window Changes

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4 July 2022

Best Chrome Extensions for SEO

What are the best chrome extensions for SEO? Check out our guide to the best extensions that will make your life as an SEO or business owner easier with in depth analysis and on page opportunities to improve your website.

Make data-driven decisions with all the information you might need with these SEO chrome extensions.

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27 June 2022

Facebook Ads Campaign Structure

Ready to start advertising on Facebook? You’ve come to the right place! Today we’re going to bring you some must-know information if you want to run the best adverts on Facebook – or on any other Meta platform such as Instagram. Some of this information will help you make very well optimised ads that give Facebook Ads Campaign Structure

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21 June 2022

Google Analytics 4 Replaces Universal Analytics

Google Analytics is a key web analytics service for website and app traffic. If you want to see accurate and detailed information on your organic, paid, and direct traffic, then you’ll need to make sure your site is linked to Google Analytics. And, importantly, it’s free! That means that it’s not just there to help Google Analytics 4 Replaces Universal Analytics

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