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With all the new types of marketing available in the digital age, you might view email as a bit old hat. While email might be the grandad of digital marketing, it’s still king when it comes to its effectiveness. Email marketing continues to offer some of the highest conversion rates, the trouble is that you … How to Increase Your Email Conversions

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll … GA4: What You Need to Know if You Track Your Analytics

You may think that marketing consists of vanilla content that needs to be corporate and ultra professional. That may have been the case 50 years ago but in today’s digital age, marketing has a wider scope. Companies are always trying to find an edge over their competitors when it comes to marketing campaigns. Using humour … Using Humour in your Digital Marketing Strategy

Managing your social media accounts can be a daunting task. Especially if you don’t have huge numbers of staff at your disposal. Managing and running social media accounts takes time and consistent effort to make them work. Some companies prefer to manage their social media in house whilst others prefer to outsource it to an … 5 Benefits of Outsourcing Your Social Media Management

Follow our 10 simple steps to craft engaging social media content and make your brand stand out from your competitors in the online market place.

With unique, engaging content you can raise your brand awareness and drive more sales and more leads creating lifelong customers that will engage with your social media profiles.

Have you ever wondered what the difference between copywriting and content writing is? Our content strategists breakdown the key differences and why you might need to implement both content and copy into your business strategy.

Find out how copy sets you apart from your competitors and how you can express your message clearly online.

Picking the right marketing strategy is crucial to the success of any business. You could have the best product or service in the world, but you won’t make any money from it if nobody has heard of your business will you? To achieve success, you have to get your business in front of the right … B2B vs B2C Marketing

Ever since the rise of MySpace (serious flashback time), things have changed drastically for social media. With almost half the world online and nearly one in three people on social media, it’s safe to say that it plays a huge role in society. Social media has the potential to influence our lives in unprecedented ways, … Why Organic Social Media is Key for Long-Term Business Growth

Voice search queries on the internet have been growing over the past few years. With the introduction of smart speakers like Amazon’s Alexa and Samsung’s Bixby, it’s not by chance that voice search is on the rise. Smartphones have also had a huge part to play as most have their own built-in voice assistant. We … The Future of Voice Search

In business, there are a number of factors that can contribute to the success and also the downfall of companies. Having the branding of your business on point could be a deciding factor on how well (or not so well) your business does. After all, in a world where attention is currency, it’s important that … The Importance of Branding Your Business Correctly

It didn’t take long, AI is everywhere now. But how do you know which AI writing tools are the best for your requirements and how they can help you with your online copywriting.

You can also see the benefits and negatives of using AI writing tools for your content and why you need to be careful if you are going to implement these tools.