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Acronyms. Marketers love them! CPA, BR, B2B… the list goes on. But the two that we’re going to discuss today are SEO and CRO. SEO (search engine optimisation) involves making your site visible on search engines. This basically means getting you as close to the top of Google as possible for relevant search queries. CRO … SEO and CRO

If taking phone calls from customers is important for your business, then you’ll want to make sure that you’re logging as much data as you can on every phone call that you receive. This includes where they come from, how long they last, and whether or not they convert. With this data, you will find … How Can I Track Website Phone Calls Through Google Analytics?

Citations in 2022 are different to citations in the 90s. Well, they’re different and the same. If you were a business operating in the 90s or earlier, being in the phone book or any other local directory was likely really important for your business. It made you visible to potential customers who wanted a service … Local Citations and Their Importance for SEO

Attribution can be one of the biggest headaches, stresses, and causes of arguments for many marketers and business owners out there today. Where are your sales coming from? How did those customers get there? Are you wasting money on ad spend or not spending enough? These are all important questions for any business, and they … TikTok Attribution Window Changes

What are the best chrome extensions for SEO? Check out our guide to the best extensions that will make your life as an SEO or business owner easier with in depth analysis and on page opportunities to improve your website.

Make data-driven decisions with all the information you might need with these SEO chrome extensions.

Ready to start advertising on Facebook? You’ve come to the right place! Today we’re going to bring you some must-know information if you want to run the best adverts on Facebook – or on any other Meta platform such as Instagram. If you’d prefer expert guidance, check out our Paid Social services to see how … Facebook Ads Campaign Structure

Google Analytics is a key web analytics service for website and app traffic. If you want to see accurate and detailed information on your organic, paid, and direct traffic, then you’ll need to make sure your site is linked to Google Analytics. And, importantly, it’s free! That means that it’s not just there to help … Google Analytics 4 Replaces Universal Analytics

If you’ve ever used Google before, and I think it’s safe to assume that you have, then you know what meta descriptions and title tags are! How good’s that, blog finished! Not quite! While you may be used to reading title tags and meta descriptions, you might not be able to point them out in … What Are Meta Descriptions and Title Tags for SEO?

So, you want to advertise on TikTok? While it may look like a lot of fun (because it is!), it’s also a lot of work! You need to plan your content, potentially find creators to work with, and learn how to optimise your uploads using Ads Manager. If you’re ready to take your TikTok advertising … TikTok Ads Specs and Best Practices

Getting your campaign objective right is important so that your Facebook or Instagram Ads perform to their full potential. If you select the wrong campaign objective when creating Meta Ads then you will be unable to get the results that you want. More importantly, you want to understand what the objectives mean so that you … Facebook Ads Objectives Explained

While the name might sound crazy and exciting, don’t let Spark Ads intimidate you when you want to start advertising your business on TikTok! Basically, Spark Ads are just a type of in-feed TikTok advert. A user organically scrolling through the app will occasionally be shown a Spark Ad, similar to Video Shopping Ads, but … What are TikTok Spark Ads?