Blog

Have you ever wondered what the difference between copywriting and content writing is? Our content strategists breakdown the key differences and why you might need to implement both content and copy into your business strategy.

Find out how copy sets you apart from your competitors and how you can express your message clearly online.

Picking the right marketing strategy is crucial to the success of any business. You could have the best product or service in the world, but you won’t make any money from it if nobody has heard of your business will you? To achieve success, you have to get your business in front of the right … B2B vs B2C Marketing

Ever since the rise of MySpace (serious flashback time), things have changed drastically for social media. With almost half the world online and nearly one in three people on social media, it’s safe to say that it plays a huge role in society. Social media has the potential to influence our lives in unprecedented ways, … Why Organic Social Media is Key for Long-Term Business Growth

Voice search queries on the internet have been growing over the past few years. With the introduction of smart speakers like Amazon’s Alexa and Samsung’s Bixby, it’s not by chance that voice search is on the rise. Smartphones have also had a huge part to play as most have their own built-in voice assistant. We … The Future of Voice Search

In business, there are a number of factors that can contribute to the success and also the downfall of companies. Having the branding of your business on point could be a deciding factor on how well (or not so well) your business does. After all, in a world where attention is currency, it’s important that … The Importance of Branding Your Business Correctly

It didn’t take long, AI is everywhere now. But how do you know which AI writing tools are the best for your requirements and how they can help you with your online copywriting.

You can also see the benefits and negatives of using AI writing tools for your content and why you need to be careful if you are going to implement these tools.

Search engines like to keep their algorithm a secret. If search engine optimisers (SEOs) knew exactly how a search engine worked out what results to display for a query, then their algorithm could be easily manipulated – creating an untrustworthy web for everyone! However, this doesn’t stop people from wanting to find out (including our … What Did We Learn from the Yandex Leak?

If you are performing SEO work for a client or your employer, then you’re going to need to demonstrate exactly how your work is performing and what results you are achieving. The most common way of doing this is with a report. In marketing, we love reports. It seems like we have a report for … How to Make the Best SEO Reports

SEO is a hard task! You spend a lot of your time having to keep up with Google’s constant updates, worrying about whether you have enough backlinks, and trying to constantly create better content than all of your competitors – it’s definitely a stressful job. Thankfully there are a plethora of tools out there designed … Top 10 Best SEO Tools

Our SEO team has put together another blog to help you get the best performance out of your SEO efforts! This is building on from a previous post that we wrote about meta descriptions, and we’re going to give you some advice on precisely how you should craft your meta descriptions for the best results … Best Practices for Meta Descriptions

Off-page SEO is notorious for being one of the more difficult areas of Search Engine Optimisation. This is largely because it seems like a lot of it is out of your hands, but is that really the case? While it’s true that you don’t have much control over how many people link to your site, … What Link Building Techniques Are Best?