Blog

Google Analytics is a key web analytics service for website and app traffic. If you want to see accurate and detailed information on your organic, paid, and direct traffic, then you’ll need to make sure your site is linked to Google Analytics. And, importantly, it’s free! That means that it’s not just there to help … Google Analytics 4 Replaces Universal Analytics

If you’ve ever used Google before, and I think it’s safe to assume that you have, then you know what meta descriptions and title tags are! How good’s that, blog finished! Not quite! While you may be used to reading title tags and meta descriptions, you might not be able to point them out in … What Are Meta Descriptions and Title Tags for SEO?

So, you want to advertise on TikTok? While it may look like a lot of fun (because it is!), it’s also a lot of work! You need to plan your content, potentially find creators to work with, and learn how to optimise your uploads using Ads Manager. If you’re ready to take your TikTok advertising … TikTok Ads Specs and Best Practices

Getting your campaign objective right is important so that your Facebook or Instagram Ads perform to their full potential. If you select the wrong campaign objective when creating Meta Ads then you will be unable to get the results that you want. More importantly, you want to understand what the objectives mean so that you … Facebook Ads Objectives Explained

While the name might sound crazy and exciting, don’t let Spark Ads intimidate you when you want to start advertising your business on TikTok! Basically, Spark Ads are just a type of in-feed TikTok advert. A user organically scrolling through the app will occasionally be shown a Spark Ad, similar to Video Shopping Ads, but … What are TikTok Spark Ads?

In feed ads on TikTok are a great way to increase the visibility of your brand, considering that TikTok has over one billion monthly active users on its platform! Even if your business targets demographics that you might not immediately think are on TikTok (because TikTok’s for dancing teenagers, right?), you might just be surprised … 9 Ways to Increase Ad Performance on TikTok

Making TikTok Ads for your business can be a time-consuming task. First, you’ll need to be up to date on all of the latest TikTok trends so that you can use these to give your ads the best chance of being seen by the most people. Then you’ve got to set time aside to actually … Using TikTok Creator Marketplace

Over the past few years, the Baltic Triangle has grown from a derelict industrial area to an amazing creative hub, home to hundreds of businesses. There are some fantastic companies that have made it become a true Liverpool hot spot.  Day by day new businesses join the hub offering new experiences that add to the … The Baltic’s Hidden Gems

If you make adverts on TikTok, then you should definitely be making good use of the TikTok for Business Creative Center. And if you’re not making ads on TikTok then you should be! TikTok is no longer just the place for cool kids. It’s now one of the most popular forms of social media on … Using TikTok Creative Center

Do you need to quickly check how efective your paid ads are? Check out our key performance indicators and what they mean for your ad campaigns. With a full understanding of the right KPIs for Facebook ads, you can make effective decisions and optimise your ads to drive more leads.

Check out our guide to the best Facebook KPIs to measure.

Find out how to craft the perfect Facebook Ad for your business and get the most from your Meta Ad spend. Using tried and tested, simple ad optimisations, you can make your website stand out and drive more relevant traffic from customers ready to spend.

Follow our 10 key steps to creating effective Facebook Ads and start promoting your business online.