New Birkdale Clinic
As a leading cosmetic surgery clinic in the North West, New Birkdale provides all aspects of plastic surgery and non-surgical procedures.
TheBrief
In 2017 we took over the running of the New Birkdale Clinic’s social media channels as part of a complete overhaul of their digital marketing strategy.
The task ahead was a full refresh of their brand, plan and execute a digital marketing strategy and boost social media to increase awareness and bookings.
Visit Site
The Process
The first job was to give their website a facelift including tweaking copy, adding blogs and ensuring that the pages were optimised for search engines.
A big part of this was to decrease the file size of the images used on the site to make it run quicker as well as adding keywords and meta descriptions.
When it came to their social media, we created a plan to include reviews, before and after surgery images, call to action posts as well as a place to share relevant news and advice.
Once the plan was signed off, we optimised their Facebook and Instagram pages to give them an engaging and consistent feel and continue to deliver engaging content 7 days a week.
Booking System
We also built a bespoke booking system which contains all the treatments and consultations that are offered at the clinic. The booking system is easy to use and is fully customised to the client’s colours and brand.
The system also allows for automatic emails to remind clients of their bookings when their appointment date is getting near and it also keeps users on the clinic website throughout the whole process which is an essential tool that can be overlooked.
Social Media
The first step in the project was to design a new look for the brand. The old logo was styled in red and hadn’t been updated for many years so the firm decided they wanted to bring it more up to date.
After compiling a portfolio of various alternatives, they decided on a stunning dark blue and teal colour scheme, using the Raleway font to complement a much more modern style.
The Outcome
The latest stats we have for the New Birkdale Clinic are from March 2020 (just before the Covid-19 Pandemic struck and closed down close contact businesses) but they were showing a combined increase in engagement on Facebook and Instagram of 51.32% year on year.
They’re currently sitting on 17,700 followers on Instagram alone. All bookings are now taken online and the mix of posts offering examples of their work and advice almost always leads to full diaries for all surgeons when new dates are released across the platforms
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