Magento is an open-source e-commerce platform developed in 2008. Large companies, such as Nike, Liverpool FC, Halley Hansen and Ford have chosen it as their online store.
With a tremendous depth of knowledge and experience, it has carved out its place as a giant in the world of e-commerce. Right out of the box, Magento can handle complex pricing and product attribute configurations, which don’t come standard with other E-commerce platforms.
Magento is one of the most ambitious platforms ever created. Its marketing promises an all-encompassing solution to online sales. As an open-source platform, Magento is capable of managing your entire e-commerce business. If you currently have a comprehensive CRM (Customer relationship management) and need this to auto update to your store it is possible.
Developing a two-way system with existing software is an amazing feature, which can save hours of manual data entry. Instantly control the stock of your current CRM, add customer and auto-update product information so all your information is up to date. Originally built for business to consumer b2c which would replace your brick and mortar store, it has since evolved into a fantastic Business to Business (B2B) ecommerce website.
The pitfalls of Magento are clear when you look at the admin section of the site. The larger the platform, the more complex it becomes and you don’t get much bigger than Magento. It is an amazing product, but it is time-consuming and expensive. Magento requires a team of developers to create the initial site, which will also require constant maintenance. It is a free open source platform but you will likely need to hire an agency or an in-house developer!
It has become bloated with features the average store doesn’t need. This has been helped with the release of Magento 2, which has a more user-friendly interface, but it can’t compete with other platforms, such as Shopify. Online retailing has become common and most people need a straight forward payment gateway with a simple products section.
With its immense scale and sprawling configurations, Magento became the go-to for many businesses eager to sell their products online. Its most valuable selling point is also its greatest weakness, and it is becoming a niche product.
Only large corporations intent on creating global empires require Magento, as it is too large and cumbersome for the average e-shop. With the rise of platforms like Shopify and Big Commerce, it looks as though Magento will only be for specialist integrations and giant global brands.