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Google Ads is changing how certain target-based bidding strategies behave when campaigns are limited by budget. From 17 August 2026, affected campaigns using Target CPA, Target ROAS or eligible Target CPC bidding will begin optimising more closely towards the actual targets entered by advertisers. Google says the change is intended to make campaign performance more … Google Ads Smart Bidding is Changing on 17 August 2026: What Advertisers Need to Know

As you know, at Blaze Media, we often shout from the rooftops that EVERY (yes, every) business needs a social media presence. Whether you’re selling beauty products or a cleaning service, if you don’t have a social media presence, you’re only doing your business a disservice.  One of the biggest industries that we believe absolutely … Social Media Marketing for Property Businesses

If you’re running Google Ads campaigns in the UK, there’s a significant change on the horizon that deserves your attention now, not later. Google has confirmed that Dynamic Search Ads are being retired in favour of Google AI Max, with a final deadline of February 2027. At that point, any campaigns still running on DSA … What Marketers Need to Know About Google AI Max

You’ve spent time perfecting that shot. The lighting was right, the composition was spot-on, and your editing brought everything together beautifully. Then you upload it to Instagram and… something’s off. The image looks softer, less sharp, maybe even a bit blurry compared to what you see on your phone. If you’ve ever wondered why Instagram … Why Does Instagram Ruin Photo Quality? (And How to Fix It)

The World Cup has officially arrived, which means the pubs are full, the flags are up, and England is full of nans wandering around with St George’s Cross facepaint on. There is something magical in the air when the World Cup comes back around every 4 years, and this year, it’s bigger and better than … How to Market Your Business During the World Cup 2026 (Without Being an Official Sponsor)

We see it all the time online: businesses and content writers all asking the same question: why isn’t my content ranking despite being well-written? Look, back in the day when Google was first getting to grips with the way it evaluates quality content, well-written content could definitely get a decent amount of attention, but in … Understanding SEO Principles: What is E-E-A-T?

Anyone with siblings or children under 16 has likely just started their week with a piercing headache after the news that Prime Minister Keir Starmer has announced a ban on social media for all those under 16, which was announced on June 15th 2026. The news follows international discourse surrounding the best way to keep … The UK’s Under-16 Social Media Ban: Everything You Need to Know

In 2026, if you aren’t using AI in some shape or form for marketing, you’re doing yourself a disservice. We get it, there’s a lot of discourse around the use of AI, and we have seen enough of it first-hand at Blaze in our office alone. But there’s no denying that AI is a fantastic … AI Marketing Tools: How to Leverage Technology Without Losing the Human Touch

The 2026 Met Gala took place Monday night, which means that most of the Blaze office were in our PJs, snack in hand, ready to judge the outfits of people massively richer and more fashionable than us. This year’s theme was ‘Fashion is Art’, which left plenty of room for interpretation, which, let’s face it, … How eBay Turned The Met Gala Into a Three-Year Marketing Masterclass

There’s nothing like summer in the city. The grass is back on the L1 steps, there’s just that right balance of sunshine and wind from the docks, and Matthew Street is packed like a clown car with day drinkers. What says summer more than that? If you live in Liverpool or the surrounding areas, you’re … Unmissable Events Coming to Liverpool This Summer

If you’re a business in 2026 and you don’t already have an Instagram account, do us a favour: call the Blaze Media office so that we can give you a very stern telling off.  In the age of social media, we have dogs and literal eggs (we’re being serious) with Instagram accounts, so your business … How to Use Instagram to Boost Your Business in 2026