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Search Engine Optimisation (SEO) is a digital marketing method. The idea with SEO is to get your website to show up in the top search results on Google.  If your ideal customer searches for something related to your business then you want to be one of the first – if not the first – business … SEO for Financial Services: Increase Leads and Revenue Organically

Choosing the right website builder is crucial for establishing a strong online presence.  But which one do you choose? There are so many to choose from, and it can seem debilitating even to choose one. A simple choice could become a headache. Well, fear not. We’re here to talk about the top contenders. Webflow and … Webflow vs WordPress

Search Engine Optimisation (SEO) is brilliant for a lot of reasons. It will increase your traffic, your business can become an industry leader by using it effectively, and your friends will be impressed that you’re on the first page of Google! But one thing that you can’t get away from with SEO is that it … Automating SEO tasks

Pay-per-click advertising is a fantastic way to increase traffic to your company website. Let’s face it, even if you feel as though your business is doing well, there’s always room for improvement.  You can receive considerable sales in return for the price of one click, so it’s no wonder this marketing technique has become so … Pay Per Click Tools

Advertising on Instagram has become an essential strategy for businesses aiming to reach a vast and engaged audience. With over a billion active users, Instagram offers a visually-driven platform that can help you connect with consumers in creative ways.  So, whether you’re a small business owner or Elon Musk, advertising on Instagram can be beneficial … How to Advertise on Instagram

The world of SEO can be a complex one to understand to the uninitiated. When you think of SEO you probably think of keywords. While keywords are a huge part of SEO there is a new approach that is sweeping the SEO landscape by storm. We’re talking about entity SEO. What is it exactly? Well … What is Entity Search SEO?

In the world of Google Ads, “negative” isn’t always a bad thing. When it comes to keywords, being negative can be incredibly positive for your ad campaigns.  Negative keywords might sound like a contradiction, but they’re your secret weapon for streamlining ad spend, improving click-through rates, and boosting conversions. Ready to dive into the bright … Positive Effects Of Negative Keywords

Your Google Ads campaigns and budgets will become more streamlined as the platform begins to automatically pause low-activity keywords. The tech giant is already emailing its customers outlining the change in detail. In this blog, we’ll take a deeper look at what this update entails and how it will affect the industry going forward.  But … Google Ads To Automatically Pause Low-Activity Keywords

Have you ever heard Meta nerds constantly banging on about conversion rate optimisation (CRO)? Well if so, it is for good reason. CRO is an important metric in the world of digital marketing, so much so that it can be an all-consuming metric for some businesses. If they don’t see a pleasing CRO percentage then … What is Conversion Rate Optimisation?

How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.

Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.

Taylor Swift has been taking the music industry by storm for the past decade or so. Every album she releases seems to be an even bigger success than the last one. Along the way, she’s even amassed a cult-like following which are labelled as ‘Swifties’.  These fans are among the most fanatical in the world … Why Taylor Swift is the Queen of Marketing