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Advertising on Instagram has become an essential strategy for businesses aiming to reach a vast and engaged audience. With over a billion active users, Instagram offers a visually-driven platform that can help you connect with consumers in creative ways.  So, whether you’re a small business owner or Elon Musk, advertising on Instagram can be beneficial … How to Advertise on Instagram

The world of SEO can be a complex one to understand to the uninitiated. When you think of SEO you probably think of keywords. While keywords are a huge part of SEO there is a new approach that is sweeping the SEO landscape by storm. We’re talking about entity SEO. What is it exactly? Well … What is Entity Search SEO?

In the world of Google Ads, “negative” isn’t always a bad thing. When it comes to keywords, being negative can be incredibly positive for your ad campaigns.  Negative keywords might sound like a contradiction, but they’re your secret weapon for streamlining ad spend, improving click-through rates, and boosting conversions. Ready to dive into the bright … Positive Effects Of Negative Keywords

Your Google Ads campaigns and budgets will become more streamlined as the platform begins to automatically pause low-activity keywords. The tech giant is already emailing its customers outlining the change in detail. In this blog, we’ll take a deeper look at what this update entails and how it will affect the industry going forward.  But … Google Ads To Automatically Pause Low-Activity Keywords

Have you ever heard Meta nerds constantly banging on about conversion rate optimisation (CRO)? Well if so, it is for good reason. CRO is an important metric in the world of digital marketing, so much so that it can be an all-consuming metric for some businesses. If they don’t see a pleasing CRO percentage then … What is Conversion Rate Optimisation?

How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.

Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.

Taylor Swift has been taking the music industry by storm for the past decade or so. Every album she releases seems to be an even bigger success than the last one. Along the way, she’s even amassed a cult-like following which are labelled as ‘Swifties’.  These fans are among the most fanatical in the world … Why Taylor Swift is the Queen of Marketing

Discover how you can improve your SEO on the Shopify ecommerce platform and stand out from your competition.

With these 5 easy to follow Shopify SEO tips, you can target the key pages that drive traffic to your website and ensure that you aren’t confusing users or search engines. Click the link and optimise your Shopify website today.

Having a website that looks great and is easy to navigate is so important for your business these days. There aren’t many businesses out there that haven’t got a website. But many businesses still have websites that wouldn’t look out of place if they were viewed on a Commodore 64.  The importance of great website … The Importance of Good Web Design

Do you still believe that social media is just a place where you only post selfies and memes? Well, you couldn’t be further from the truth. Whilst memes are still hilarious and selfies still make an appearance, social media can be used for so much more. In terms of your business, it can bring amazing … How to Choose Social Media Platforms for Your Business

PPC stands for Pay-Per-Click. But how does it actually work? Well, the clue is in the name. But in case you’re still not sure, we’ll give you a full explanation of what PPC is and why it’s important. So strap yourself in because this is going to be one heck of a juicy value-packed blog … What is PPC?