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Have you ever heard Meta nerds constantly banging on about conversion rate optimisation (CRO)? Well if so, it is for good reason. CRO is an important metric in the world of digital marketing, so much so that it can be an all-consuming metric for some businesses. If they don’t see a pleasing CRO percentage then … What is Conversion Rate Optimisation?

How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.

Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.

Taylor Swift has been taking the music industry by storm for the past decade or so. Every album she releases seems to be an even bigger success than the last one. Along the way, she’s even amassed a cult-like following which are labelled as ‘Swifties’.  These fans are among the most fanatical in the world … Why Taylor Swift is the Queen of Marketing

Discover how you can improve your SEO on the Shopify ecommerce platform and stand out from your competition.

With these 5 easy to follow Shopify SEO tips, you can target the key pages that drive traffic to your website and ensure that you aren’t confusing users or search engines. Click the link and optimise your Shopify website today.

Having a website that looks great and is easy to navigate is so important for your business these days. There aren’t many businesses out there that haven’t got a website. But many businesses still have websites that wouldn’t look out of place if they were viewed on a Commodore 64.  The importance of great website … The Importance of Good Web Design

Do you still believe that social media is just a place where you only post selfies and memes? Well, you couldn’t be further from the truth. Whilst memes are still hilarious and selfies still make an appearance, social media can be used for so much more. In terms of your business, it can bring amazing … How to Choose Social Media Platforms for Your Business

PPC stands for Pay-Per-Click. But how does it actually work? Well, the clue is in the name. But in case you’re still not sure, we’ll give you a full explanation of what PPC is and why it’s important. So strap yourself in because this is going to be one heck of a juicy value-packed blog … What is PPC?

Do you run a small business and wonder how the heck you climb the Google rankings faster than a McDonald’s drive thru? Well luckily for you we’ve got a value packed article detailing 8 SEO tips you can use to help your small business climb the Google rankings. We’re a marketing agency so we’ve helped … 8 SEO Tips for Small Businesses

SEO or PPC? It’s a question as old as, well, the internet. We dive into the pros and cons of both SEO and PPC and how you can decide what is right for you.

With this in-depth guide you will understand the importance of both SEO and PPC and how choosing the right marketing strategy for your business isn’t quite as straight forward as picking just one.

Discover which digital marketing strategy your city loves the most!

With web design, SEO, PPC, social media ads and email marketing, we break down the most sought after digital marketing strategies and which cities are searching for what. Find out more with Blaze Media’s digital marketing breakdown today.

So you’ve started an active SEO strategy but aren’t sure if it is working? We get it, SEO can be complicated to monitor sometimes but with a few key insights from our SEO experts, we can help.

Find out which tools you need to track SEO and how you can find what is working and what isn’t with our guide to SEO KPIs.