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In today’s digital age, having a strong online presence is crucial for reaching a wider audience and staying competitive.  Digital marketing offers various channels and tactics to connect with potential customers, regardless of the business size or industry.  It has benefits for businesses that other marketing can’t provide which gives it a massive advantage. That … Benefits of Digital Marketing for Your Business

If you run a small business then you’ll be constantly looking for new avenues to increase your revenue. Running PPC campaigns is a way that you can achieve this. They can help you take advantage of online search queries and get in front of potential customers. No, it’s not some sort of dark web wizardry. … 5 Tips for Small Business PPC Management

Understand why the direct traffic in your GA4 report is so high and what are the steps you can take to reduce the impact of stray GA4 direct traffic.

Follow the Blaze Media guide to understand GA4 direct traffic and how you can implement a few small changes to minimise the impact of direct traffic on your analytics reports.

Web design is a very sought after skill and it’s clear to see why. Having a website that can represent your brand in the right way is worth its weight in gold. A website is like a digital storefront in today’s era. Imagine having a physical storefront that looks old and decrepit, no one would … 9 Web Design Trends for 2023

AI seems to be the hottest topic out there at the moment. You can’t help but hear new reports about its advancements every other week.  Some people seem to fear it completely, while others are embracing it like a long lost sibling.   Huge tech companies are starting to design their own platforms in a hope … What is Google Gemini?

Blogging has been around since the early 90s and it still remains an important part of your SEO strategy and overall marketing effort. The difference between back then and now is that there are millions more pieces of content being viewed and shared in today’s world. That means that it’s never been more difficult to … How to Blog Consistently

It’s not only Zuckerberg and Musk who can take your online data and inundate you with a barrage of advertising. Microsoft has their part to play also. Welcome to the world of Microsoft’s UET Insights. UET Insights empowers businesses with a wealth of information about potential customers. In this article we will take a look … The Power of Microsoft’s UET Insights

Check out our expert guide to landing page optimisation that can improve your conversion rate and make the customer journey as simple as possible.

Follow our 7 expert tips to landing page optimisation and how you can measure these optimisations on your website. Click the link to find out more.

Those whizz kids at Google are always cooking up something which is why we’re not surprised that they‘ve updated Google Merchant Centre. Google Merchant Centre Next (catchy name eh?!) is an exciting development in the world of e-commerce and online retailing. It’s like the cooler, more sophisticated cousin of the original. As the successor to … What is Google Merchant Centre Next?

Find out why it is important to make your website stand out and how it can catch the attention of your clients and customers.

Follow these 5 simple tips and make your website stand out in a sea of competition. With better user experience and unique content you can set yourself apart from the competition that will leave them wondering how you did it.

Find out which SEO metrics really matter and how they can help you influence your organic strategy to drive better results.

With these 7 key metrics you can focus your time on the things that matter and don’t need to worry about vanity metrics that everyone loves to talk about online. Your way to create a data driven SEO strategy.