The Brief
You can have the best website in the world, but if no-one knows about it then what’s the point?
That’s why, once the site was built, The Car Buyers Group engaged us to deliver paid media ads to help drive traffic to their websites and generate leads.
They pinpointed paid social campaigns on Facebook & Instagram as the main place they wanted to start exposing their brand online.
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The Process
Because this was a brand new site, the first thing we needed to do was set up tracking including Google Analytics UA, Google Analytics 4, Facebook Pixel & Google Optimize for testing the landing page.
From here, we began exploring the market, and how their competitors were operating in order for us to build the best campaigns.
We saw there was a big gap in the market in terms of creativity with ads, with many people using dated, dull, generic images and copy that wasn’t scroll-stopping. This is where we thought we could have the upper-hand.
We brought in our graphics and copywriting team and crafted fun, edgy and engaging ads, using humour and the strapline “Sell your car without the bull***”.
The Outcome
Is there such a thing as too many leads….there was for this client!
Over the first couple of months we needed to pause and unpause the ads so the team could keep up with the influx of interest generated from the ads. It’s a good problem to have but after hiring more staff, we now have steady and successful campaigns and get to have a whole lot of fun with their creatives.
731 leads generated.
42.67% website traffic conversion rate.
£1.98 spent per lead gained.
Client Review
“Fantastic company. The service they provide is of the highest quality. What they say they deliver. Excellent communication skills, kept us updated regularly and any time we needed any help they were always their to help, no question or problem was to big for them to answer or solve!!
Choose Blaze Media to help launch your company to levels you never thought were possible!!”
Vaj Kukadia - The Car Buyers Group
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Ready to take your digital marketing to the next level? We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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