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As a small business, it’s important that you follow website design practices that not only work well but look visually appealing. Imagine your customers landing on your site and shuddering at the mere sight of your Frankenstein-esque designed home page. Or what if a customer tried to navigate your website on their phone only to … Web Design Best Practices for Small Businesses

Search engine optimisation has the potential to be one of your most influential marketing sources that drives traffic without the need to pay for advertising spaces.

Find out how SEO can benefit your business and increase your visibility, users and brand awareness through tried and tested SEO strategies.

So you want to get more eyeballs on your business but you don’t want to spend the majority of your budget running ads? Then, it may be time you start thinking about increasing the organic traffic to your website. In terms of a long-term marketing strategy, there is arguably no better way than to have … How to Grow Your Organic Traffic

Have you ever wondered how to set a budget for paid ads? With our expert guide you can find out everything you need to know about setting a budget for your ads and how you can strategise to get the most out of your ad campaigns.

Find out how to set a budget for your ads with Blaze Media.

It’s hard to imagine a world without Google in it. Well maybe if you were born in the 50’s you can remember just fine but you get what we mean. Google has become such an embedded word within modern-day vocabulary. Every time you search for something on the internet, Google is there waiting to give … 15 Benefits of Google Ads

Find out why social media marketing is so important for many businesses and how it can help you increase your brand awareness, engagement and lead generation.

With these 12 benefits of social media marketing, you can understand why so many companies invest so much time and effort into creating engaging social media content.

Blogging used to be seen as a way of posting personally written content online, more like a digital diary. But as time went on businesses started to see the value in setting up a blog on their site and publishing consistently. Blogging can be part of strengthening an SEO strategy and the overall digital marketing … The Benefits of Blogging for your Business

Check out our guide to why you should be using email marketing to build strong relationships with your customers and drive more engaged traffic to your website.

With the Blaze Media guide you can drive more traffic and more sales to your website with highly targeted email marketing campaigns that resonate with your ideal audience.

In today’s digital age, having a strong online presence is crucial for reaching a wider audience and staying competitive.  Digital marketing offers various channels and tactics to connect with potential customers, regardless of the business size or industry.  It has benefits for businesses that other marketing can’t provide which gives it a massive advantage. That … Benefits of Digital Marketing for Your Business

If you run a small business then you’ll be constantly looking for new avenues to increase your revenue. Running PPC campaigns is a way that you can achieve this. They can help you take advantage of online search queries and get in front of potential customers. No, it’s not some sort of dark web wizardry. … 5 Tips for Small Business PPC Management

Understand why the direct traffic in your GA4 report is so high and what are the steps you can take to reduce the impact of stray GA4 direct traffic.

Follow the Blaze Media guide to understand GA4 direct traffic and how you can implement a few small changes to minimise the impact of direct traffic on your analytics reports.